DPHA Reports High Rentention

DPHA Reports High Rentention

Bethesda, MD The Decorative Plumbing & Hardware Association (DPHA) reported last month that the Bethesda, MD-based organization retained more than 90% of its members in 2004.

The retention rate, announced during last month's K/BIS in Chicago, is "remarkable, considering that DPHA is only two years old," said DPHA president Jamie Gregg of Colonial Bronze Co.

"The broad-based support is testimony to the service that DPHA is providing to the industry, and its ability to meet its members' needs," Gregg stated.

Gregg attributed DPHA's membership retention success to the "rapid development of products and services that the industry wants and needs, the quality of deliverables and the ability to create a close knit community among leading professionals to replace the loose confederation that previously existed.

"For years, the industry talked about the need for educational materials to provide product knowledge and salesmanship training to showroom staff. DPHA has responded to that call," he said.
 

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