Villeroy & Boch Announces New Strategic Initiative

Villeroy & Boch Announces New Strategic Initiative

Monroe Township, NJ Villeroy & Boch, the bath furnishings and tile manufacturer based here, has begun a new strategic initiative, the company has announced.

As part of the plan, the company has consolidated its sanitary ware products with the ceramic tiles to form one single division Bathroom, Kitchen and Tile.

Marc Nover, who will head the division in the role of general manager, explained the consolidation, stating: "The decision reflects a more pragmatic approach to the end-user consumer who is shopping for all elements that will complete a bathroom project whether it's new construction or remodeling."

He added that the move will help improve the company's infrastructure, including customer service, inventory, stocking and shipping.

Future plans include expanding distribution and adding to the company's network of dealers, Nover concluded.