Oak Brook, IL Elkay Mfg. Co. has cited positive results in 2003 from the showroom assistance program launched a year earlier to assist kitchen/bath dealers and interior designers in merchandising the company's products.
"The 1,000+ showrooms that participated in the 2003 Elkay Diamond Design Program nearly a 50% increase over 2002 boosted their Elkay sales significantly on targeted products," announced John Heilstedt, executive v.p./sales and marketing for the Oak Brook, IL-based sink and faucet manufacturer.
The Elkay "Diamond Design Program" expands the company's existing product merchandising strategy with product, promotion and publicity initiatives that target the design community, including kitchen/bath retailers, plumbing wholesalers, reps, interior designers, architects and builders. The program was recently cited for its scope and vision in the annual "Industry Leadership Awards Competition" sponsored by Kitchen & Bath Design News.