Deca Making Entry Into U.S. Market

Deca Making Entry Into U.S. Market

Carrollton, TX Deca, one of South America's largest and most well known manufacturers of vitreous china and metal kitchen and bath products, is entering the U.S. market with a wide-ranging product line, the company announced.

The Brazil-based Deca announced that its U.S. product offerings will include lavatories and basins, bowls and tanks, washbasins, and a wide array of kitchen and bath hardware. The company's product line will be unveiled during next month's K/BIS in Chicago, Deca officials said.

"We researched the North American marketplace for many years," stated Flávio Soares of Deca. "We feel the products we're bringing to market for the kitchen and bath show are very much 'on target' for what the buyers in the United States truly want."

The initial launch, according to Deca, will be supported by a "strong marketing campaign, a North American warehousing program that ensures reasonable delivery times, and the commitment to customer satisfaction which has been a Deca hallmark for years."

The launch program includes a search for professional distribution coast-to-coast; it will also be enhanced by a "Get familiar with Brazil" theme, the company said.

"Deca has been a very market-responsive company in South America since its inception," said Soares. "We plan on continuing our tradition of taking care of our clientele at optimal levels and helping them recognize major profits on a regular basis."

Additional information can be obtained from Deca, at 1500 Luna Road, Suite 106, Carrollton, TX 75006; phone: (972) 406-8305; e-mail: