ISH North America Shifts to Biennial Schedule for Shows

ISH North America Shifts to Biennial Schedule for Shows

Richardson, TX ISH North America, the recently launched trade show for the plumbing and related markets, will shift to a biennial schedule, instead of being staged annually, trade show organizers announced.

The change in approach, ISH-NA officials said, was implemented in response to exhibitor and attendee surveys, conducted after the event took place in Las Vegas last fall. In 2002, the first year the show appeared in North America, ISH-NA was staged in Toronto.

This year's event also known as the International Trade Show for Kitchen & Bath, Plumbing, PVF, Heating and Air Conditioning is set for Oct. 14-16 at the new Boston Convention and Exhibition Center. The next show after Boston will be in Chicago in 2006. A "Combined Industry Conference" will be held in non-show years, show organizers said, adding that the new schedule is "designed to make the event more convenient, cost effective and productive for exhibitors and attendees."

"The goal of our effort was to continue refining the already successful ISH-NA concept to better meet exhibitor and attendee requirements and preferences," show organizers said. "A clear majority of exhibitors indicated their preference for an every-other-year event."

During the odd years the ISH-NA Partners will host a "Combined Industry Conference," to include the annual meetings and conventions of the participating partners and a comprehensive program of educational, business and social events. Rather than regular full-size product exhibits, exhibits at those events will be limited to a tabletop format, show organizers noted.

ISH North America Show is produced by the Atlanta-based Messe Frankfurt Inc. in partnership with the American Supply Association and several other associations.

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