Design Center Kitchen Features 'Holistic' Plan
By John Filippelli
While the showroom provides service to an upscale consumer clientele, it also targets area architects, designers and custom home builders in an effort to build relationships and work on collaborative projects. This, the firm believes, gives the showroom the optimal chance at success.
Opened this past summer, the showroom displays a variety of custom cabinets that are private labeled for Classic Kitchen & Bath, Ltd., as well as high-end appliances, plumbing fixtures and hardware. Featured products and lines within the showroom include Neff cabinetry, a Bosch dishwasher, a Thermador range, a TMI Whirlpool and Kohler plumbing fixtures.
Maximizing space, Boico incorporated five kitchen and two bathroom displays within the 1,000 sq. ft. showroom. Included in the displays is one fully-functioning bathroom, as well as a kitchen that features a Sub-Zero wine storage and a 700 Series refrigerator.
"The layout of the showroom allowed us to fit a lot into a somewhat small space for showrooms," Boico explains.
The area's environment also plays a prominent role in the product mix featured within the showroom, according to Boico. The moisture and salt air that are an integral part of the beach community can potentially affect the cabinetry and molding products he carries. To compensate, Boico uses displays with marine-grade wood cabinets lined with stainless steel, which, he notes, "are perfect for the climate."
At its showroom, Classic Kitchen & Bath, Ltd. focuses on a "team approach" with regard to design and project management, with a staff of 15 working on a rotating schedule. Staff members also use CAD system drawings and plans to create designs.
In terms of service, the showroom handles everything from design
through installation, including scheduling and special product
The company also offers clients a lifetime guarantee, as well as lifetime service for as long as they own the home.
Boico uses a variety of avenues to attract clients and designers
to the showroom. Advertising in local publications and seeking
public relations placements in Long Island publications are
examples of the company's pro-active approach to creating new
relationships. Furthermore, Classic Kitchen & Bath, Ltd. also
takes advantage of its showroom location, on one of the area's
busiest streets, as a generator
of walk-in business. And, of course, referrals from previous customers also bring in a steady supply of both new and repeat business.
As a result of the positive response to the Southampton showroom
opening, Boico is confident that working with both the public and
trade retailers will help the showroom succeed in the future. "We
are set up as a retail business, geared toward the public, and we
have obviously made that connection. However, we want to cement our
place in the market by building relationships with other trade
for future collaborations," he concludes.
International-Style Showroom Creates Community Sensation
Miami, FL The best way to be successful is to understand your target market, and the recently opened Protomaster & Co. showroom has taken this advice to heart. With an eclectic atmosphere that provides "a new experience in shopping" within the Miami Design District, the showroom boasts a unique international flavor designed to appeal to a culturally diverse market.
Additionally, the showroom is based on a philosophy of building a sense of community something that is evident not only in the culturally diverse designs and product mix, but in the showroom's array of monthly community events that runs the gamut from breakfast meetings to art exhibits.
The 3,000-sq.-ft. showroom geared primarily toward designers, architects and builders celebrated its grand opening here in December. More than 800 people were on hand for the event, including ASIDs, ISIDs, architects, builders and members of the press.
The space is also open to walk-in traffic (with special retail pricing), and is focused on bringing high-end furniture, textiles, lighting, accessories and antiques to the Miami Design District. Design consultation, sales, in-office presentations and maintenance and repair are also part of the showroom's varied offerings.
According to President John Protomaster, the showroom provides a host of products and services, from culturally diverse designs to custom furniture for the consumer who may not have the need to work with a design professional.
The showroom also does design development using CAD systems, Protomaster notes.
Diverse, visually engaging displays are another key to the
showroom's success. The space boasts 14 kitchen and bath vignettes,
each created by a particular designer represented by the company.
The vignettes feature the talents of some well-known talents,
according to Protomaster, including internationally known interior
designer Juan Montoya, who is premiering his first residential
collection with Protomaster & Co. Also on display is a vignette
by the owners of Berman-Rosetti, who are both designers
Major product lines which include custom furniture pieces, Sub-Zero refrigerators and ice makers and Bosch dishwashers have "total visibility," according to Protomaster. "Many of the products have been carefully selected to appeal to the international mix of people who live in [or are visiting] Miami," he adds.
Jiun Ho, who designed the showroom, included design statements
influenced by his Chinese/Malaysian background.
Aesthetically, the showroom features an Asian and Zen ambiance with Latin touches. It offers long, flexible, floating walls in subtle colors of sage, pale blue and purple, concrete floors in taupe and limestone tones, as well as movable five-level racks for the fabrics, and a staircase suspended with airplane cables. A working kitchen/ bar area is built into a custom design, with a refrigerator, icemaker and dishwasher enclosed within.
To enhance the showroom's visibility, and to further the sense of community Protomaster strives to build, the showroom will host a monthly events, such as breakfast presentations, art exhibits, seminars and book signings.