Showroom Highlights State-of-the-'Art' Appliances

Showroom Highlights State-of-the-'Art' Appliances

By Anita Shaw

Last year marked a milestone for the showroom, which is located in the heart of this quaint, upscale village. The showroom, which features three other companies under its roof Ital Marble and Granite, Essential Elements and Sound Insight and a full design center, celebrated a Grand Re-Opening Expansion, going from 2,500 sq. ft. to 9,800 sq. ft.

The Grand Re-Opening was such a significant event for Appliance World, that it chose to have three separate celebrations to commemorate the expansion.

The first, which was held in April 2002, included approximately 275 guests that consisted of family, friends and business friends, according to Patricia Hehir, who handles the company's marketing and special events.

Another Grand Opening followed the next month, with a ribbon cutting ceremony, dinner and drinks. Approximately 280 guests were on hand, including Suffolk County Executive Frank Petrone and Huntington town officials, notes Kevin Nathan, partner, Appliance World. "Attendees also included business associates, vendors and dealers, designers, architects and contractors," states Hehir, including kitchen appliance suppliers Michael Goldman from Goldman Associates and Craig and Marty Friedman from Eastern Marketing Corp.

The general public was invited for Appliance World's third Grand Opening, which was advertised on the radio. "We gave away prizes, and had one of our 'live' kitchens going with food samplings for all," reports Hehir. She adds that all three events were huge successes.

Kitchens That Work
In business for 10 years, Appliance World runs the full gamut of appliances, from the budget-minded to top-of-the-line, high-end products. "We target all markets, from high-end designers, architects, builder and contractors to the average consumer," Hehir notes.

In recent years, though, the store has grown more focused on high-end appliances. Nathan believes that the business has been successful at expanding into this segment due to "support from distributors, our significant displays, strong salespeople and attention to details."

Among its offerings are appliances from Wolf/Sub-Zero, Marvel, Thermador, Zephyr, Viking Range, Bosch, DACOR, DCS, ASKO, Best by Broan, Fisher & Paykel, Weber, Frigidaire, Maytag, Gaggenau and many others. "We carry a full line of appliances all of the major brands and have an extensive display," reports Hehir.

In addition to appliances, in-store offerings include barbecues, water filters and a full line of accessories, such as bathroom and kitchen hardware, sinks and closet storage. The newly revamped space also includes areas for tile and granite sales.

The two working kitchens in the store are from Wolf/Sub-Zero and Viking Range. "Our kitchens operate on a daily basis, whether it's cookies baking in a convection oven, or a roast or homemade soup being prepared," comments Hehir. "There's always an aroma of fine food being prepared on or in one of our state-of-the-art appliances."

Coming this spring, Appliance World will add two additional live, fully-functional kitchens, she reports. "This will offer the customer many choices.

"Customers can 'test drive' many of today's professional appliances with the guidance of experienced sales personnel," she notes. "Our cooking classes are in full operation, and we run product line demos, dinner parties and special charity and business events."

It's also one of the things that sets apart Appliance World's showroom, Hehir explains. "Visitors can see 'live,' state-of-the-art kitchens in full operation at any time. We have created a 'just-like-home' feeling in our showroom," she comments.

Local chefs are also on hand to display their culinary talents at the showroom's complementary convection classes, which are offered to customers with the purchase of a convection oven or range.

Service is a key part of the package at Appliance World, Hehir reports. "Our services include highly trained personnel, in-house service department proposals, by-appointment meetings with customers and e-mail access to sales personnel," he states.

A staff of 22 is on hand to answer customer questions and offer guidance, she adds. Partners Nathan and Mike Kinsel oversee the firm, while general sales manager Neil Mistry leads a professionally trained sales team. Sherril Hart manages the Huntington facility, while Larry Nathan manages the sister showroom, also on Long Island.

Surrounded by Huntington's one-of-a-kind shops and elegant eateries, the new Appliance World showroom has made itself right at home in its community, drawing its customers in with technologically advanced appliances that reflect kitchen design as a true art form.

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