Viking Range Name Licensed in Canadian Market
Greenwood, MI Viking Range Corp. has acquired the rights to use the company's trademark in Canada, the only worldwide market where the Viking name had not been available for use by the ultra-premium appliance manufacturer.
The use of the Viking trademark in Canada was obtained under a license agreement completed in March with Sears Canada Inc., according to Viking Range. Products manufactured by the Greenwood, MI-based Viking Range were previously marketed in Canada under the "Ultraline" brand name.
Viking Range products will now be marketed in Canada using the names "Viking Professional" and "Viking Designer," the company said. The name "Viking" alone will continue to be a separate brand marketed by Sears Canada.