K&BDN Parent, Cygnus, Acquires Solid Surface Show
Westport, CT Cygnus Business Media, the parent company of Kitchen & Bath Design News and its sister magazine SolidSurface, announced that its Cygnus Expositions division has acquired the Solid Surface International Trade Show and Expo from the Henderson, NV-based International Solid Surface Fabricator's Association (ISSFA).
Acquisition of the event the only one of its kind servicing the $1-billion solid surface and engineered stone industry was finalized in mid-February, with the official announcement taking place just days later, at this year's show in Las Vegas.
"With Cygnus Publishing's SolidSurface magazine, this acquisition accomplishes a key strategic goal of owning the leading magazine and trade show in a given market," said Paul Mackler, president and CEO of Cygnus Business Media, headquartered in Westport, CT. "We can now offer customers a far more compelling and integrated marketing opportunity."
The show also creates a strong tie-in with several additional Cygnus building and industrial publications, aside from Solid Surface and Kitchen & Bath Design News including Wood Digest, Surfacing Solutions, Qualified Remodeler and Design/ Build Business, Cygnus officials said.
"Cygnus Expositions will provide the extensive marketing and promotional programs necessary to grow a successful trade show," observed ISSFA president Michael Wilson-South, a Hawaii-based fabricator. "ISSFA will continue to build on our mission educating architects, designers, specifiers, builders, remodelers, kitchen/bath dealers, industrial and OEM accounts and consumers, on the many uses and advantages of solid surfaces, with the benefit of Cygnus' support."
This year's Solid Surface International Trade Show and Expo took place February 17-19 at the Mandalay Bay Convention Center, and featured some 39,000 sq. ft. of exhibit space. Nearly 150 companies displayed equipment, tools and materials used in the fabrication of solid surfaces and engineered stone, whose prime application is for kitchen and bath countertops. The event also included a full conference series.
ISSFA is a not-for-profit trade association representing about 1,000 member companies worldwide. The association's 239 associate member companies represent solid surface manufacturers, machinery and equipment manufacturers, tooling manufacturers, adhesive suppliers and abrasive manufacturers.
The acquisition is the second for Cygnus
Expositions this year. The division acquired 25 shows in January
from Penton Media.
"Like all trade show acquisitions, the Solid Surface Inter-national Trade Show and Expo accomplishes our goal of growing the trade show division with shows that benefit from our existing media properties," said Cygnus Expositions president Jeff Price. "We look forward to working closely with ISSFA as sponsor of the event going forward. Their continued involvement and Cygnus' trade show management expertise will assure exhibitors and attendees of the finest and most important trade event serving their industry."
Cygnus Business Media publishes 80 business-to-business media products including trade magazines, directories and cards, and produces 47 trade shows in 15 major markets.