Elkay Unveils Showroom CD

Elkay Unveils Showroom CD

Oak Brook, IL Sales representatives for Elkay Mfg. are using a new Showrooom Seminar PowerPoint CD to educate showroom personnel about Elkay products, the company announced.

The recently unveiled seminar CD, aimed at sharpening showroom sales skills, "helps our reps pass their knowledge on to the men and women who deal with customers daily in our distributors' showrooms," said Elkay executive v.p./sales and marketing John Heilstedt. "Showroom sales are vital to our success in the high-end kitchen design market, and this program helps ensure showroom personnel present all the Elkay options to their customers."

The CDs cover each of Elkay's products, including sinks, custom sinktops, sink accessories, hot water dispensers and faucets, the Oak Brook, IL-based company said.

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