Tips Offered For Improving Trade Show Displays'
What follows are some design ideas and suggestions that leading
manufacturers use at trade shows to get their products
- Accessorize. A few well-chosen accessories can bring new life to product displays and help consumers visualize what the product will look like in their own homes. Any number of items can make your kitchen and bath displays more authentic including artwork, decorative mirrors, floral arrangements, lamps, small pieces of furniture, colorful place mats, towels or draperies. Even a bath-robe hanging on a hook can give your showroom a "homier" feel.
- Use Color to Attract. Today's homes are getting more colorful by the minute. That's a trend which is not lost on manufacturers in the kitchen and bath industry, who are incorporating color into many new products. Consider adding new products like a colored glass vessel sink to your showroom. Even if the consumer doesn't purchase the item, it becomes a wonderful conversation starter and lets the consumer know that you're up on the latest trends.
- Get Some Space. Use the appropriate amount of space to showcase each product in your showroom. Less is more, especially in the kitchen and bath. Overcrowding is unattractive and confuses the customer.
- Know Your Audience. Most kitchen and bath showroom owners are savvy when it comes to knowing what their market can and cannot support. For instance, a streamlined, Euro-styled faucet may not play as well in, say, Georgia as it might in Manhattan, so highlight the products that work best in your market. Keep in mind that 85% of consumers prefer traditional over contemporary designs.
- Set the Scene. Just like a director dictates what props and characters will be on set, manufacturers today are creating trade show booths that look like a real kitchen or bath, complete with running water and working showers. Lifestyle displays are an effective tool for retailers because they encourage consumers to think beyond just a basic faucet or cabinet upgrade toward a complete remodel.
- Update the Showroom. The kitchen and bath industry is an
ongoing fashion show, with a stream of constantly changing trends
and product styles. You don't need to jump on every new trend, but
it is important to make sure you are using current beauty shots
provided by manufacturers to showcase their products.
You should also think about sprucing up your showroom with a fresh coat of paint. In addition, proper lighting is critical to highlight your products. Consider installing track or under-counter lighting if you haven't done so already.
Finally, if you have the available resources, it never hurts to hire a professional to give you some design suggestions.
At no time has there been a better time to be in the kitchen and bath industry. This year alone, there will billions of dollars spent on home improvement, and more than a million new homes will be constructed. With a little creativity, you can turn your showroom into a designer showplace.
The article above was written exclusively for Kitchen & Bath Design News by Linda Kirby, creative director of Masco Design Solutions, and John Roach, display and merchandising manager for the Masco-owned Delta Faucet Company.