Poliform Opens Showroom in L.A.

Poliform Opens Showroom in L.A.

Los Angeles Poliform, a leading Italian manufacturer of luxury kitchens, closetry, storage systems and related products, has opened its newest U.S. showroom in Los Angeles.

The company marked the opening last month with a gala celebration at the 5,000-sq.-ft. West Hollywood showroom, located at 8818 Beverly Blvd.

The Poliform Los Angeles showroom, designed by Milan based architects Caimi+Asnaghi, "will reflect the ambiance and history that has become synonymous with the Poliform brand, and thus meet head-on the high standards and expectations of today's demanding, informed and sophisticated consumers," said PoliformUSA director of sales and marketing Kevin Henry.

"It was our goal to create a unique and focused environment that will evoke an emotional response from our visitors," Henry added.

Poliform Los Angeles is the spearhead of a major U.S. expansion by PoliformUSA, which will include new showrooms and showroom expansions in New York, Miami, Chicago, San Francisco, Atlanta, Dallas, Seattle, Scottsdale and Boston, the company announced.

"This expansion is a pure reflection of the market opportunities and consumer demand for Poliform," said v.p./operations Daniel Yarom.

The showroom is open to the public, as well as to residential design professionals, the company said.