Studiobecker Expanding in U.S.

Studiobecker Expanding in U.S.

Alameda, CA Studiobecker, the German manufacturer of luxury European kitchen cabinet collections, bath furniture and wardrobe systems, will be expanding its U.S. presence throughout 2002 and 2003, the company announced.

According to Studiobecker CEO and chief designer Roar Vaernes, the company will be expanding its dealer network by adding dealers to sell the company's "Ultimate Wardrobe System" and "Extraordinary Bath Collection" of bathroom furniture.

"We are offering these new premium upscale product lines not only to Studiobecker kitchen dealers, but also to dealers who are looking to expand their offering of superior quality, high-design products to their affluent clientele," Vaernes said.

The company, whose U.S. headquarters are based in the San Francisco Bay-area suburb of Alameda, CA, currently has a dealer network consisting of some 20 showrooms.

Studiobecker recently brought a contingent of those dealers to Europe, where they toured the company's manufacturing facility in Germany and attended Eurocucina, the leading European kitchen furniture trade show
in Milan.

Eurocucina often becomes a catalyst for unique kitchen designs that spread to other parts of the world, including the U.S., Vaernes notes.