Swan Corp. Sets Brand Initiative

Swan Corp. Sets Brand Initiative

St. Louis The Swan Corp., the manufacturer of solid surface and related kitchen/bath products, has announced that the company and all of its products will now be marketed under the "Swanstone" name.

The brand initiative, which resulted from a year-long study of the kitchen and bath market, stems from the Swan Corp.'s signature solid surface material, Swanstone, the company's most successful product line, corporate officials said last month.

"We have been an innovative force in the kitchen and bath market for nearly 40 years," said Swan Corp. president Peter Warren. "We recognized that for us to continue being a leader in the industry, we needed to understand our customers and their needs, and develop our brand architecture around them."

Warren said that new initiatives including marketing, advertising, sales materials, packaging and a redesigned corporate logo will reflect the new Swanstone brand. Warren added that the kitchen and bath products will center around three collections Everyday Essentials, American Classics and the Metropolitan Collection.