Wellborn Program Aimed at Forming New Dealerships

Wellborn Program Aimed at Forming New Dealerships

Ashland, AL Wellborn Cabinet has created a program that will provide financial and business assistance aimed at establishing new kitchen/bath dealerships in strategic remodeling markets, the cabinet manufacturer announced.

Wellborn, headquartered here, announced its new "Remodel Market Program" in April, and said the program is aimed at providing a "focused business model that addresses the needs of remodeling consumers from a service and product level, and yields a respectable profit for the dealer."

The dealerships formed under the program will be named "Factory Direct Kitchen and Bath," according to Wellborn. The first such dealership will be located in the Southeast, the company said.

"As many of our customers are already aware, we have chosen to focus exclusively on dealers and distributors as our distribution strategy to the builder and remodeling markets," Wellborn stated. "We are bringing to market a whole new level of commitment and support by actively partnering in a unique way with qualified dealers and distributors.

"Today's cabinet business is highly complex and requires special design, installation and management skills," the company added.

"We are investing in the tools, training and support services to make the entire process more efficient, more effective and more profitable for all."