Home Shows Yield Exposure
A local or regional kitchen/bath home show can be part of a marketing program that's designed to drive prospective clients to dealer showrooms. That's the advice of the National Kitchen & Bath Association, which recently published a series of guidelines aimed at assisting dealers in organizing and/or participating in a home show or fair.
"A home show or fair is a collection of mini-showrooms featuring the latest in design and products from participating retailers," the Hackettstown, NJ-based NKBA points out.
"Consumers can tour the show and discuss their kitchen/bathroom needs one-on-one with exhibitors," the association says.
The NKBA offers these guidelines for organizing a home show.
- Contact the Local Chamber of Commerce or Business Associa-tion. Ask for site recommendations, and if the organization can assist in providing a list of potential participants. Contact other business owners and assess their interest in participating. Conduct a meeting to discuss the show.
- Promote the show. Contact real estate agents; they can give tickets to clients. Set up displays in local hardware or home center stores. Advertise in the real estate and food/home sections of local newspapers, radio and cable TV. Send press releases to local newspapers and businesses.
- Helpful hints. There are a wide range of activities you can consider to enhance the event. For example, consider an appearance by a well-known remodeling expert, author or TV personality to boost attendance. Consider the use of giveaways, raffles and door prizes to create excitement.