Melville, NY The "Managing for Profit" seminar series, the unique all-day educational program aimed at delivering business management and sales education to kitchen/bath dealers in major metropolitan markets, will kick off its fourth year next month under the joint sponsorship of Kitchen & Bath Design News and the National Kitchen & Bath Association.
The seminar series, which has met with highly favorable response since its debut in 1999, will once again be targeted at five U.S. cities, and will include a new, more advanced curriculum in 2002, K&BDN publisher Eliot Sefrin announced. Markets to be served include the Northeast, Mid-Atlantic, Midwest, Southeast and West Coast, Sefrin noted.
"We're excited to be working once again with the NKBA and industry-leading companies to bring Kitchen & Bath Design News 'live' to the industry," Sefrin said. "We're also excited to have been able to fine-tune the 'Managing for Profit' program to deliver the educational content dealers need most in order to remain viable and profitable."
The initial seminar, scheduled for April 25 at the Tarrytown Hilton, in Tarrytown, NY, is being co-sponsored by Plain & Fancy Custom Cabinetry and Wellborn Cabinet, Inc. Additional corporate sponsorships are anticipated, according to Sefrin.
The 2002 'Managing for Profit' curriculum will include four distinct components dealing with financial management, effective buying and selling strategies and how to develop a powerful, integrated marketing campaign. A special focus, developed in conjunction with Better Homes and Gardens magazine, will be placed on current consumer product/design "hot buttons" and how to effectively follow up on consumer leads.
"The kind of business management and sales information that's being offered in these seminars is invaluable to attendees in light of the way the kitchen and bath market is changing and becoming increasingly competitive for all types of retail businesses," Sefrin said.
"In addition, the seminars are easy to get to, and provide an interactive quality a dialogue, really between the instructors and the attendees that people find most stimulating."
Two well known industry educators Stephen Vlachos, CKD, CBD and Hank Darlington will once again lead the programs, Sefrin added.
The tentative schedule for 2002 is as follows:
- Northeast Region, April 25, Tarrytown Hilton, Tarrytown, NY. Corporate Co-Sponsors: Plain & Fancy Custom Cabinetry, Wellborn Cabinet, Inc.
- Mid-Atlantic Region, May 23, Embassy Suites Hotel at Baltimore/Washington International Airport.
- Midwest Region, June, Chicago.
- Southeast Region, September, Atlanta-area location.
- Western Region, October, San Francisco. Specific dates and locations for the Chicago, Atlanta and San Francisco events will be announced by K&BDN and the NKBA in the near future.
NKBA members can register for seminars for $100; the fee for non-NKBA members is $175; sponsors' customers and guests are admitted on a complementary basis.
"Managing for Profit" attendees also qualify for ongoing professional development credits (OPD) and continuing educational units (CEU).
More information can be obtained from K&BDN at (201) 487-7800, or the NKBA at (800) 843-6522.