NKBA Joins as Group's Sponsor

NKBA Joins as Group's Sponsor

Hackettstown, NJ The National Kitchen and Bath Association (NKBA) has become a sponsor of the Manufacturer Representatives Educational Research Foundation (MRERF), a Geneva, IL-based consortium of industry-specific associations of sales professionals.

According to Cecilia Balazs, CEO of the Hackettstown, NJ-based NKBA, the alliance with MRERF will help NKBA fulfill one of its goals improving and supporting the commercial success of the rep firms that are among its members, as well as communicating to the manufacturer community the benefits of outsourcing field sales to professionals. NKBA members will be able to participate in the Foundation's programs of education, aimed at enhancing professional growth for multiple-line sales agencies and their personnel.

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