Dealer Works Harder and Smarter for Distinction
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Weaver believes that investing in the design/sales team is the
best way to market the firm, and she is currently offering a $5,000
bonus to any of her designers who become certified. The bonus will
be paid out in $1,000 increments over a five-year period as long as
the designer is employed by Distinctive Designs. The company shares
in the cost of the certification process, as well.
Earning a salary and a percentage of the gross profits further
motivates Distinctive Designs employees. They can also take
advantage of a retirement plan, and health and disability insurance
which is offered.
Bottom line
Weaver and her partner have also gotten serious about their bottom
line. Budgeting, projecting figures and communicating their fiscal
goals to staff have helped increase profits for the company. Weaver
is proud that her staff understands the business side of things
each is able to quote company statistics such as gross profit and
monthly sales figures.
The company also began taking two percent of the total revenues every week and putting it aside in an account. They use the money which is now a five percent account for taxes, staff retirement, matching funds and other needs. Weaver also prides herself that Distinctive Designs always takes advantage of vendor discounts for prepayment of bills, and makes deals with the vendors they work with most.
Not surprisingly, gross profits at Distinctive Designs have increased nine percentage points since implementing this plan, with Weaver and her staff attributing it to two basic things working harder and smarter.
Distinctive Designs
LOCATION: Springfield, IL
PRINCIPALS: Darlene Weaver, CKD, CBD, ASID,
president/co-owner; Curt Mavis, CKD, CBD, ASID, co-owner; Dave
Robinson, designer; Kelli Shamhart, designer; Katie Hahn, designer;
Brandy Lantis, designer; William Skeens, CKD, designer.
SHOWROOMS: One, 3,200 sq. ft.
HOURS OF OPERATION: Mon., 10-6; Tues.-Thurs., 9-6;
Fri., 9-4; Sat., 9-1
EMPLOYEES: 8 full-time, 1 part-time
MAJOR PRODUCT LINES: Wood-Mode, Kitchen Craft,
KraftMaid, DuPont Corian, Avonite, Wilsonart, Formica, Granite,
Nevamar.
DESIGN SOFTWARE: CADKIT, 20-20
SPECIALTIES: Personalizing the job by getting to
know the customer and creating solutions that fit individual
lifestyles.
BUSINESS PHILOSOPHY: "We want to create win-win
situationswhere the customer and the company wins. We want to
create an environment and culture in our company so that everyone
who works here will give a lot and get a lot."
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