Be Better Than Competitors, Kitchen and Bath Dealers Advised
There are many ways that kitchen and bath dealers can be better than their competitors regardless of who those competitors are.
That's the advice of Stephen Vlachos, CKD, CBD, and Hank Darlington, the facilitators in a newly launched showroom selling seminar co-sponsored by K&BDN and the NKBA. The first of the all-day seminar series kicked off outside Boston in April; other sessions are set for Philadelphia in June, Atlanta in September and Scottsdale in October.
According to Darlington and Vlachos, the following represent simple yet often overlooked ways that kitchen and bath dealers can be better than their competition:
- Your voice mail message.
- Your office greeting and phone transfer.
- After-hours messaging.
- Your fax cover sheet.
- Great food and drinks.
- Your literature.
- Your business card.
- Your ads.
- The openness of your sales presentation.
- Your follow-up and follow through.
- Your after-sales service.