New Trade Show to be Aimed at 'Luxury' Market

New Trade Show to be Aimed at 'Luxury' Market

The Luxury Kitchen and Bath Collection (Luxury Collection), being promoted as "the world's only trade event dedicated to the high-end kitchen and bath market," will make its debut Nov. 28-29 at the Boca Raton Resort and Beach Club, in Boca Raton, FL, the Davis Peterson Collaborative announced.

"The luxury kitchen and bath market is an industry unto itself," said Todd Davis, partner with Alan Peterson in the Davis Peterson Collaborative. "The Luxury Collection will serve this market in a way that parallels the unique characteristics of the high-end kitchen and bath niche, which is not currently being represented by any other trade event in the world."

"Finally, the luxury market will have a core event to collectively move it forward with a fresh approach to current trade events," added Peterson.

The announcement of the high-end show venture represents the second consecutive month that the Davis Peterson Collaborative has made a move on the trade show front.

The Davis Peterson Collaborative announced last month that it was partnering with Messe Frankfurt, Inc., the major European-based trade show producer that will launch a North American version of the plumbing products show ISH next year in Toronto. The Davis Peterson Collaborative will market the kitchen and bath sector of ISH North America, which will take place annually in U.S. venues after its 2002 launch in Toronto.

Until several months ago, when he joined with Peterson in the formation of their company, Davis had been a v.p. at Miller Freeman, Inc., where he headed the operation and development of trade shows, magazines and Web sites in the building, real estate and design industries. Among the properties he was responsible for at Miller Freeman's Building Group was K/BIS and the show's co-sponsor, Kitchen & Bath Business magazine both of which have since been acquired by the New York-based Bill Communications.

Peterson had been group director of Miller Freeman's Building Group, and was responsible for the daily management, financial control, marketing and sales activities of K/BIS and several other properties.

According to the Davis Peterson Collaborative, an advisory board of eight luxury product manufacturers has been established to provide "a true collaboration between event organizers and industry representatives." The advisory board consists of Cheng Designs, Poliform USA, PS Craftsmanship, Rohl LLC, Serdaneli, Sub-Zero, Wolf Gourmet and Watermark Designs.

The luxury kitchen and bath market "is the most overlooked 'niche' in our industry today," said Kevin Henry of Poliform USA. "The Luxury Collection is an opportunity to bring the 'right' people together with the 'right' products. The Luxury Collection is more than just a market; it is a 'private party,' and select, high-end professionals and manufacturers will be invited."

According to the Davis Peterson Collaborative, the Luxury Collection will be aimed at designers, dealers, distributors, architects and estate homebuilders who serve the high end of the market.
These attendees "will be drawn to the juried, luxurious product showroom boutiques gathered in a sophisticated resort atmosphere showcasing the leading kitchen and bath brands," the Davis Peterson Collaborative said.