New K/B Trade Show Set For North America

New K/B Trade Show Set For North America

Atlanta Messe Frankfurt, Inc., the major European-based trade show producer whose properties include the massive biennial ISH trade show, will launch a North American version of the show next year, placing a concerted emphasis on kitchen and bath products and technology, according to show management.

Messe Frankfurt, Inc., operating out of offices here, announced that the inaugural ISH North America will take place Oct. 31 through Nov. 2, 2002, at the National Trade Centre, in Toronto.

Show management has also announced that Messe Frankfurt, Inc. is partnering with Todd Davis and Alan Peterson, principals in the recently formed Davis Peterson Collaborative, in marketing the kitchen and bath sector of ISH North America, which will take place every other year.

Until several months ago, when he joined with Peterson in the formation of their new Dallas-based company, Davis had been a vice president at Miller Freeman, Inc., where he headed the operation and development of trade shows, magazines and Web sites in the building, real estate and design industries.

Among the properties he was responsible for was the Kitchen/Bath Industry Show (K/BIS), as well as its co-sponsor, Kitchen & Bath Business magazine. Both the magazine and the K/BIS trade show have since been acquired by New York-based Bill Communications. 

Peterson had been group director of Miller Freeman's Building Group, and was responsible for the management, financial control, marketing and sales activities of K/BIS.

Both Davis and Peterson have been among the individuals credited with building the exhibitor base and attendance of the annual K/BIS event, which some exhibitors have lobbied to be conducted in an every-other-year format.

"Our new partnership provides impressive industry expertise in marketing the new consolidated ISH event for North America," said Messe Frankfurt, Inc. spokesman Dirk Ebener. "Todd Davis and Alan Peterson have a proven track record of success in the kitchen/bath and related industries. Both contribute extensive experience in industry trade shows in the kitchen and bath, building and design sector to the ISH North America team."

Added Messe Frankfurt, Inc. president Roland Bleinroth, "Both Alan Peterson and Todd Davis are very experienced in the building industry and have an intimate knowledge of the kitchen and bath sector. We are happy that these prominent industry experts have decided to join the effort to make ISH North America a stunning success."

According to show management, ISH North America will integrate six major industry sectors heating/ ventilation systems; air technology; kitchen and bath products and technology; plumbing/hydronics/PVF; measuring conditioning/testing/control/regulation technology, and lighting and building automation. ISH North America is being sponsored by the American Supply Association (ASA), the Plumbing-Heating-Cooling Contractors National Association (PHCC) and the Canadian Institute of Plumbing & Heating (CIPH).

"For many years, many segments of the building industry have strongly requested an inclusive, successful, consolidated event to serve their mutual interests efficiently," said Davis. 

"We are very excited to join the ISH North America team in tailoring the new event to serve the needs of the industry," added Peterson.

ISH North America sponsors said they are inviting other industry associations and key industry entities "to join the consolidation efforts" launched by ISH North America, "in an effort to develop the most comprehensive trade show possible."