Recruit 'Passive' Candidates, Too

Recruit 'Passive' Candidates, Too

In today's competitive labor market, kitchen and bath companies need to find candidates wherever they can. It can be frustrating trying to find potential hires from the relatively small pool of active job-seekers, especially since many of those applicants may be frequent job-changers, or simply less qualified. 

As a result, many employers today are looking at pulling "passive" candidates into their recruiting processes, employment experts say. "Passive" candidates are those workers who are willing to take a new position, but are not actively seeking one.

A survey of more than 3,000 professionals and executives by online recruiter WetFeet.com revealed that 53% of these potential job candidates are happily employed, but 36% are open to obtaining a more desirable new job within the next six months; the survey also found that 9% are employed but are actively looking for a new job, and 2% are unemployed and actively looking for a new job.

Employers need to develop solid strategies for tapping into this "employed-but-open-to-a-new-job" segment of candidates, since it's three times larger than the active job-seeker segment. Some tips:

  • Although most companies think of their brand or corporate theme as a tool for dealing with customers, it's also a powerful tool for attracting new employees.
     
  • Employers should use messages that convey positive workplace and job attributes. Employ-ment advertising that focuses on positive aspects of the working environment, as well as opportunities for personal growth, is most appealing to candidates.
     
  • You must provide an environment in which potential growth is dynamic and feasible. Highly
    motivated candidates want challenge and reward. Talent also wants to be committed to a company with a clear strategy for the future.
     
  • Competitive times call for broader vision and creativity. You may want to look to a professional search company, even if your own company is small. A professional recruiter can find candidates who are on the rise. Screen the recruitment firm as carefully as you would any other hire, though. Get references and check on recent placements.

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