Sterling Alters Focus of Brand

Sterling Alters Focus of Brand

Rolling Meadows, IL Sterling Plumbing is "repositioning" its brand of kitchen and bath plumbing products as part of a corporate campaign to "become recognized as the kitchen and bath experts who produce practical, innovative designs that work every time," the company announced.

"We want this new brand positioning to convey our vision of producing plumbing products that are easy to select, easy to install, easy to use and easy to maintain," said Mark Koehneke, brand manager for the Rolling Meadows, IL-based Sterling Plumbing.

"Traditionally, installion of new plumbing products is thought to be among the most complicated and difficult tasks for builders, remodelers and plumbing contractors," Koehneke noted. "Our goal is to significantly simplify these experiences, so professionals can move quickly on to other projects."

Sterling, a division of Kohler Co., said that, in line with the repositioning, it has created a new visual identity for the the company's brand, including a new logo, new advertising and new product literature.