K&BDN-NKBA Seminar Series Expanded for '01
Melville, NY The "Managing for Profit" seminar series, the unique all-day educational program co-sponsored by Kitchen & Bath Design News and the National Kitchen & Bath Association, has been expanded to include five U.S. cities and two distinct subject tracks in 2001.
The seminar series, which has met with highly favorable response since its debut in 1999, is being expanded this year to include major metropolitan markets in the Northeast, Midwest, Mid-Atlantic, Southeast and Southwest, said K&BDN publisher Eliot Sefrin. "Managing for Profit" is also being expanded from one to two distinct tracks the successful business/financial management track, plus a new sales and marketing track, Sefrin said.
"We're excited to be working once again with the NKBA to bring the 'Managing for Profit' program to the kitchen and bath industry, and to expand it to include new cities and new content," Sefrin observed.
"The kind of information that's offered in these programs is invaluable to attendees in light of the way things are changing and becoming increasingly competitive for all types of retail businesses in the kitchen and bath industry. These seminars are easy to get to, concise, and well worth anyone's time."
The "Managing for Profit" program, which is underwritten in part
by leading industry corporations, made its debut with two seminars
in 1999, and was expanded to include four sessions, all on business
management, last year. Two leading industry educators Stephen
Vlachos, CKD, CBD and Hank Darlington have been retained once again
in 2001 to lead the
programs, Sefrin said.
The tentative schedule for 2001 is as follows:
MANAGING FOR PROFIT
& Showroom Selling for Today's New Marketplace
Targeted at kitchen/bath showroom managers, designers and sales professionals, this seminar will delve into such topics as the key characteristics of successful salespeople; establishing your product mix and client identity; defining and sharpening your marketing approach, and identifying and capitalizing on your competitor's weaknesses. Also included will be such areas as greeting and qualifying prospects; selling features and benefits; charging a design fee; responding to client objections; specific techniques for closing the sale; the use of displays and other showroom sales tools; new technology in the showroom; generating referrals, and more. Scheduled are sessions for the:
- Northeast Region, April, Boston-area location.
- Mid-Atlantic Region, June, Philadelphia-area location.
- Southeast Region, September, Atlanta-area location, and
- Southwest Region, October, Phoenix.