Web Companies Form Alliance

Lexington, KY - DIYonline.com, a custom home improvement site for do-it-yourselfers, has entered into a contractor referral and co-branding alliance as part of a joint marketing initiative with Homestore.com, the companies announced.

DIYonline.com, headquartered here, said its relationship with the Tucson, AZ-based Homestore.com will enable DIYonline.com "to gain widespread exposure on the Homestore.com family of Web sites, "providing tremendous marketing opportunities and unprecedented reach to highly qualified home improvement consumers."

The alliance involves reciprocal online marketing activities, co-branding opportunities, tool licensing and referrals to qualified contractors, the companies said, adding that it also provides both companies with a broadened range of sales leads.