Consumer Color Palette for 2002 Detailed by CMG

Consumer Color Palette for 2002 Detailed by CMG

Alexandria, VA Technology and nature are two forces that will continue to remain powerful and continue to counterbalance each other when it comes to determining consumer color preferences for 2002.

That's the view of the Color Marketing Group (CMG), which last month released a 2002 "Consumer Color Directions Palette" which predicts that popular colors will be "lighter, softer and more complex" in homes, fashions and elsewhere over the next two years.

The CMG, headquartered here, is an international not-for-profit association of some 1,600 color designers that identifies and forecasts color as much as three years in advance.

"The technology revolution continues to accelerate the pace at which color evolves in the marketplace," said CMG president Hall Dillon. "While blue will maintain its enviable position as the most important color of the decade, orange is foreseen to be the hue of optimism and happiness in 2002. It will be popular in all age groups."

According to the CMG, the influence of nature on the 2002 color palette "is deep-seated and will counterbalance the strong effects of the technology revolution."

"This dynamic relationship reflects a strong and consistent desire [by consumers] to balance the sensory overload from technology with the need for human sensory experience," the CMG said.

The organization noted that, while watery, aquatic blues continue to be important, botanical blues will begin to emerge [and] yellows and greens inspired by fruits, vegetables, grains and grasslands will remain strong.

The CMG also commented that a strong Latin flavor will be a consistent theme of the 2002 color palette, with additional influences from Morocco and Italy.

This will result in the appearance of "romantic and passionate earth-connected colors" such as lively reds, yellows and oranges," the CMG said. "The strong appeal [of these colors] to the younger generation will spill over to the Baby Boomers as a spirited, fresh new look," the association added.

New advances in the field of color and design are driving the development of new pigments, materials and products, "allowing designers to innovate with texture and special effects like never before," the CMG observed, noting that "designers can no longer separate special effect and color" and that most of the colors forecast for 2002 are "just as important in a pearl finish as they are in a flat color."

"Consumers are increasingly intrigued by products and spaces that are sensory," said Consumer Color Directions co-chairman Terrie Buch-O'Dell, of the Odenton, MD-based Nevamar Decorative Surfaces. "Special effect finishes allow us to experience color in dimension, and that seems to be fueling the demand for pearlescent, iridescent, metallic and textured finishes," Buch-O'Dell added. "Special effect finishes add perceived value, and have become an expected product attribute in the mind of today's consumers."

Among the "fresh, clean, adaptable" colors being forecast by the CMG for 2002 are the following:

  • Rosa Roja: A multi-cultural, non-synthetic and romantic red with a strong Latin influence.
  • Langostino: A color that bridges orange, pink and red, yet remains "softened and veiled."
  • Tiger Lily: A complex and multi-dimensional orange, "combining the vibrant florals of nature with the glow of a quiet fire."
  • Tangy: A natural, yet clear, orange.
  • Eureka: A cool yellow that is "supernatural and strong, yet provides an energized contentment."
  • Pineapple: A pale, luminescent yellow with organic overtones.
  • Lemoncello: A hybrid that combines nature with technology to result in "a sophisticated yellow with a calming influence."
  • Gingko: The botanical green of dried grasslands, "bridging the fresh excitement from mustard greens with the relaxing feel of a forest's treasured mosses."
  • Mesa Verde: A color that represents "the return of true green [that is] natural and refreshing."
  • Oxygen: A silver influence on an aquatic blue.
  • Blue Bayou: The shift of classic navy "toward an updated techno-version of blue with a metallic, watery sheen."
  • Fathom: A bridge of green into blue, this peaceful and serene color "addresses the evolution of teals inspired by blue."
  • Essence of Lilac: A pale botanical blue with a hint of lilac.
  • Moon Shadow: A hueful neutral that "provides a respite from technology and reflects our fascination with atmospheric grays."
  • Chocolate Raisin: A rich, elegant blending of brown into black.
  • Sycamore: An "edgy but luxurious" evolution of a classic neutral brown.

As sales manager for a kitchen and bath distributorship in the post-World War II years, I was favored with occasional visits from executives connected with most of our suppliers. Invariably, their conversations turned to the subject of "market penetration."

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