Masco Realigns Bath Brands

Masco Realigns Bath Brands

Taylor, MI Masco Corp. has formed a new company that brings together the company's leading brands of bathroom accessories, bath safety and related products, the company announced.

Masco, based here, said the new company, Bath Unlimited, represents a strategic realignment of the brands Franklin Brass, Melard Mfg. Co., Delta Bath and Ginger.

"Bringing these leading brands together under one umbrella allows for shared synergies in product development, customer service and resource allocation," said Masco Group Vice President Allan Barry.

Michael Duggan, the former president and CEO of Melard Mfg. Co., has been named president and CEO of Bath Unlimited, Masco said. Jonathan Wood, the former Franklin Brass v.p./sales, has been named senior v.p./sales and marketing for Bath Unlimited, the company added, noting that Ginger will retain its current sales and marketing staff.