Internet Is a Source for Getting Ideas, Rather Than Shopping
Hackettstown, NJ A growing number of homeowners are using the Internet to gather remodeling and decorating ideas, but they remain split on where to actually purchase the home products and services they desire, a new survey has found.
Citing a recent on-line survey conducted by the Hearst Group of consumer magazines, the National Kitchen & Bath Association reported last month that the majority of surveyed homeowners said that retail outlets offer more choices and make it easier to visualize the exact product. "Consumers also would rather see and touch items before buying, and there is still a growing concern regarding on-line security when paying by credit card," the NKBA observed.
On the other hand, survey respondents noted that the Internet
makes shopping "much easier and less stressful, and provides more
information about the product," the trade association noted.
When shopping on the Internet, consumers are most likely to buy simple home accessories, appliances, furniture and home decorating products, the survey found.