Florim USA Begins Porcelain Production

Florim USA Begins Porcelain Production

Clarksville, TN Florim USA,a leading tile manufacturer based here, has begun the production of porcelain at its manufacturing facilities in Clarksville, becoming only the second manufacturer to mass-produce porcelain in the U.S., the company announced.

Florim USA said it will produce porcelain products for each of the company's four product brands at Florim's one-million-sq.-ft. factory in Clarksville. A porcelain line will be introduced under the company's Esquire brand by this fall, while a porcelain line for the American Florim brand is also nearing production, the company added.

"We are constantly expanding and improving our product offerings, and porcelain is an important addition to our product lines," said Florim USA president Mino Baldini, noting that the production of porcelain is part of an overall strategy to increase company sales to $300million by next year.

"The production of porcelain is a great opportunity to expand our presence in the market," Baldini commented.