New Company To Market Tile

New Company To Market Tile

Clarksville, TN A new company, Florim USA, has been formed to manufacture and market ceramic and porcelain tile in the U.S., company officials announced.

Florim USA, a wholly owned subsidiary of The Florim Ceramiche Group of Fiorano Modenese (Italy), will produce and market its products under the Esquire, Gold Seal, Classic and American Florim brand names, the company said.

"My goal is to make Florim USA the leading tile manufacturer in the U.S.," said Florim USA president Mino Baldini. "We have talent, experience and a great understanding of what American consumers want in terms of design and quality."

The Florim USA factory, located here, has an annual production capacity of 150 million sq. ft. of tile, corporate officials said. The firm's parent company, The Florim Group, posted sales of about $250 million in 1999 with brands Floor Gres, Rex and Cerim.