Book Published By Bob Popyk
Syracuse, NY Kitchen & Bath Design News columnist Bob Popyk, a leading authority on sales and marketing, has published a book on the effective use of business cards as a sales and marketing tool.
Popyk's latest book, Here's My Card, offers a wealth of ideas on how to create more business in a "high-tech, dot-com world" through the creative use of business cards, which Popyk calls "the non-computerized networking wonder in today's digital world."
Popyk, who is associated with the Syracuse, NY-based training and consulting firm, Bentley-Hall, Inc., is publisher of Creative Selling, a monthly newsletter on sales and marketing strategies. His column, "Marketing Strategies," is published four times a year in K&BDN.
Information on Here's My Card may be obtained from Bentley-Hall, Inc., 120 Walton St., Suite 201, Syracuse, NY 13202; (800) 724-9700.