Showroom for Builders Offers One-Stop Shopping
The showroom is open to the trade only, with the primary clientele being builders, remodelers, interior designers and architects. Indeed, building partnerships with local industry professionals was one of the key reasons for the remodel, according to president Harry Spector, who notes that,"We remodeled our showroom to enhance our relationships with area builders, remodelers, architects and interior designers."
Spector explains that he "recognizes the new home building market will show down eventually and the homeowner who can't afford to move will want to enhance what they have, utilizing local remodelers and interior designers. And, he adds, "Since most remodeling professionals don't have showrooms of their own," his showroom will give those professionals "a place to bring their clients when it comes time to choose kitchen cabinets, countertops and appliances."
A wide variety of products create a one-stop shopping experience, with the showroom carrying such lines as Timberlake, Diamond, Bertch, Wood-Mode/Brookhaven and Legacy cabinets; Formica, Nevamar, DuPont Corian and Hi-Macs countertops, and Blanco sinks and faucets.
The displays are key to the showroom's success, since Design House has to not only satisfy industry professionals' needs, but the needs of their clients, as well. Spector explains, "Most people have a difficult time trying to visualize what their kitchen or bath is going to look like using the tiny samples shown in most builder selection trailers. We utilize professionally decorated and accessorized at-home-style kitchen and bath vignettes."
Offering products in a diversity of price ranges is also a key part of Spector's business philosophy. He explains that, "The showroom was designed with everyone's purse in mind. We offer stock-line, semi-custom and full-custom cabinets. We show five stock-line kitchen vignettes in various door styles and species all in the same area of the showroom. Moving to the middle section of the showroom, we show many of our semi-custom lines, and in the front of the showroom, our full-custom lines are displayed."
He cites the live gourmet kitchen as the most popular display.
"We used a semi-custom cabinet, applied a dark glaze, added many custom features such as multi-level crown moldings, and selected custom hardware and many interior accessories. We use this kitchen for cooking demonstrations." Indeed, appliances, too, are key to the showroom's appeal, and Spector notes that the showroom has formed alliances with Whirlpool, KitchenAid, Amana, Frigidaire, Maytag, Jenn-Air, Bosch, Thermador and Gaggenau. He explains that, "The main display area features a working gourmet kitchen with five ovens, two professional style ranges, a 48" professional style cooktop, two dishwashers, a vegetable steamer, a deep fryer and a professional wok." If this seems like a lot, well, Spector believes that investing in the showroom is the best way to bring in area professionals. He notes, "This area alone costs over $100,000," yet he believes it's a wise investment, since it is used "on a daily basis by local professional chefs for product demonstrations."
Lighting, too, plays an integral role in the showroom's visual appeal. "The showroom utilizes fluorescent and indoor floodlights to maintain a home- like atmosphere," he says, adding that interior cabinet lighting is also used in many of the displays.
As for the future, he notes that "cooking demonstrations and educational seminars are in the works."