ISSFA, K&BDN Form Exclusive New Alliance

ISSFA, K&BDN Form Exclusive New Alliance

Henderson, NV Kitchen & Bath Design News and the International Solid Surface Fabricators Association (ISSFA) have established a strategic alliance that will include jointly- sponsored training sessions and a series of promotional programs aimed at assisting solid surface fabricators in the workplace.

The exclusive industry alliance was announced in June by Kitchen & Bath Design News publisher Eliot Sefrin and ISSFA executive director Mike Duggan. Under the terms of the agreement, K&BDN will formally recognize ISSFA as the exclusive trade association that speaks for the solid surface industry, and ISSFA will recognize K&BDN as the "official magazine of the kitchen and bath industry."

"ISSFA is a fast-growing and dynamic trade association that has done a tremendous job in representing the interests of solid surface fabricators a key link to the kitchen and bath trade," said Sefrin. "K&BDN is pleased to be an industry partner with ISSFA, and is grateful for ISSFA's acknowledgement of our merits. We will do our best to help the association."

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