Cooking Up Sales

Cooking Up Sales

by Janice Anne Costa

The best 'recipe' for selling cooking appliances utilizes strong, integrated visual displays, an understanding of the customer's individual cooking needs and first-hand knowledge of the products and their FABs.

Use live displays

(see related story, below)

Show and sell

Appliance Dealer Training Program Focuses on Hands-On Cooking
Hopkinton, MA -

- Janice Anne Costa
Convection cooking

On the burner