Window trends 2012

As the housing market trudges forward, vinyl windows are gaining market share in both the new construction and remodeling markets. So too are darker-colored windows and ultra-efficient triple-pane windows. Reclaimed wood is now part of major window manufacturers’ production processes, too. No matter which trend your clients follow, one thing’s for sure – window manufacturers are behind you with the products to fulfill your clients’ demands.

ANDERSEN

What’s happening in the window market?

Economic conditions are forcing many consumers toward maintenance and improvement of their current homes, and they’re now focusing on practical versus extravagant changes with an interest in quality products that will last. As an example, the Andersen 100 Series has really struck a chord with contractors. It speaks to all kinds of things that people are interested in: it’s highly sustainable, made with a high percentage of recycled material, is extremely energy efficient and comes in a range of color options and styles. It is made from our Fibrex composite material, which combines wood fiber from our own milling operations and polymers, and can withstand higher temperatures due to the strength and durability of the material.

What window products do you offer?

Andersen's brand new exterior trim system (andersenexteriortrim.com) is available in a myriad of colors and styles to match the most popular architectural and design trends. It’s made of our Fibrex material, which is recognized for its sustainable features using recycled content, and installs in as little as five minutes. Our new A-Series has been very popular as well, and is the most energy-efficient product Andersen has built in our 108-year history. It is a full complement of windows and patio doors that provide the broadest range of colors and design options ever available from Andersen. A-Series products are available in three interior wood species, nine prefinished interiors and 11 standard exterior colors for windows and doors.

Where are window trends going? What’s next?

Trends would have to be toward sustainability and use of composite materials like our Fibrex material. More engineered materials and composites are being used each year. In terms of color trends, dark colors are very popular in many parts of the country. This is especially true in the south and west where despite their popularity, exterior products in dark colors can result in cracking, bowing, fading and warping due to the impact of intense heat on material performance. Andersen’s 100 Series, however, offers a wide range of color options popular in certain parts of the country including dark colors like Cocoa Bean and Dark Bronze.

JELD-WEN

What’s happening in the window market?

Wood and vinyl continue to be the most popular window materials on the market. However, the key factors driving product demand now are energy efficiency, affordability and reliable performance. We have noticed a positive response when we deliver on what’s new and different or distinctive. Marrying performance (DP-50+ ratings) with design and sustainability (ebony-clad reclaimed wood windows), architects, builders and consumers are letting us know we’re on the right track.

What window products do you offer?

Jeld-Wen offers a nearly endless variety of styles and features for its windows. We also offer different pricing scales within our window lines – from custom and premium, to more modest options designed for builders such as our builders clad-wood windows line. One of the most exciting windows we’ve introduced this year is our new Custom Reclaimed Wood windows. Jeld-Wen is the first major manufacturer to offer reclaimed wood windows and doors. The products are made from Douglas fir that was originally used for fencing, barns, houses and factories. We’ve also made significant enhancements to our Custom Wood Double-Hung windows this year. We’ve added a concealed jambliner and tilt latch, a larger bottom rail and a Window Opening Control device.

Where are window trends going? What’s next?

Energy efficiency will continue to be an important factor in 2012. Changes in codes and increased interest from homeowners who are looking to save money year after year on utility bill costs will drive the demand for improved energy efficiency. Jeld-Wen has been on the forefront of this issue for many years. We’ve been an Energy Star partner since 1998 and we continue to participate in the many industry and government discussions that help improve energy efficiency. And we offer more products that are Energy Star-qualified than other manufacturers.

KOLBE

What’s happening in the window market?

Consumers are focusing on a few different facets of window and door products, including unique materials, large(r) windows and doors, and energy performance. Special wood species are being requested more frequently as an avenue to differentiate their windows and doors and make them distinctive. Randy Helzer, vice president of sales for Point Five Windows, says quarter-sawn Sapele has been popular as of late. Consumers are realizing that wood provides the warmth and organic feel to their homes and are looking for exotic species to accentuate its properties. In addition, glass performance has increased over the past few years, allowing manufacturers to use larger expanses in both windows and doors, providing those large, unobstructed views popular in the high-end market without compromising energy efficiency.

What window products do you offer?

Kolbe’s Beveled Direct Set is a product that can be used for the more contemporary projects. Its refined design works very well in that architectural style. We also offer triple-pane products in many of our products series from our premium vinyl Latitude and Windquest Series to our extruded aluminum clad line Ultra Series. These products provide the best energy performance for those northern areas of the United States and Canada that require it. Kolbe has also recently expanded its offering of IPD4 and HVHZ-approved products for those areas in the south and along the east coast that require these higher-performance impact products.

Where are window trends going? What’s next?

Energy Star 2013 is going to be a major impetus for change in the window and door industry. A product’s energy performance will be scrutinized along with its ability to provide the function and aesthetics the consumer needs. Point Five’s Helzer says automation is another growing trend in the market. Sliding patio doors or hopper units that can operate with a keypad or remote system are gaining popularity in the high-end market. In terms of specific products and option trends, there is a movement toward using products that are not normally found in the North American market such as tilt-turn windows. Kolbe will be introducing an Ultra Series Tilt-Turn product at this year’s IBS which is tailored to the ‘North American’ market and meets Energy Star requirements.

MARVIN

What’s happening in the window market?

Consumers want both performance and style, and they’re not willing to compromise on either. Superior energy efficiency is an absolute must. Low-emissivity coatings tailored to a particular climate are becoming standard operating procedure. Ease of maintenance continues to be a major consideration for consumers. We’re also seeing continued growth and demand for fiberglass products. The Ultrex pultruded fiberglass on our Integrity line of windows leads the industry as the first and only material with AAMA 623-10 certification on the patented finish. The demand for durable, long-lasting products that are going to perform is creating additional growth opportunities for our Integrity products.

What window products do you offer?

Our Tripane with Krypton is the most energy-efficient option we’ve ever offered. It’s available across a wide range of Marvin windows. We’ve seen a great response to our new factory-painted white interior finish option. We’ve continued to add features to our Ultimate Casement line, keeping that revolutionary product freshly updated. We’ve also introduced special sizes on our Integrity Wood-Ultrex windows, giving builders and remodelers more opportunities to experience the benefits of Integrity’s Ultrex material.

Where are window trends going? What’s next?

Builders are pushing the envelope with large expanses of glass – but without compromising on efficiency. By mixing different operable and non-operable window types in a glass wall, they get both the visual impact and the operating flexibility. Builders are also beginning to think of cubic footage instead of square footage – building up and using windows to create additional space or the feeling of space. Finally, the industry is taking a more holistic view of the overall performance of a window. We’re not just talking about energy efficiency anymore. Design pressure ratings continue to be very important and people want to know that their window will perform for years to come.

MILGARD

What’s happening in the window market?

Milgard sees that today’s consumers are selecting product based on quality, design and energy efficiency. Innovative lock technologies, comprehensive full lifetime warranties, and the ability to upgrade the energy performance of their product is trending in the upward direction.

What window products do you offer?

Milgard vinyl windows stand apart because of the way they are made. Not only do we make our own vinyl, but we select every ingredient of our custom vinyl recipe for long-term performance and durability. By using only the finest quality vinyl ingredients in our award-winning windows, Milgard produces a vinyl window like no other, backed by our full lifetime warranty that includes parts and labor. Our new Premium Exterior Vinyl Finishes also provide more color options, giving homeowners greater flexibility to enhance the appearance of their home. Feeding a desire for maximum glass and minimum frame, Milgard offers the Style Line that provide a contemporary contrast to the more traditional “full frame” look of our Tuscany products. As of February, The Style Line series will include casement and awning models offering consumers a full range of operating styles and design to compliment their home.

Where are window trends going? What’s next?

Energy Star continues to be a dominant brand in the market. Milgard offers consumers a variety of components to meet both their own comfort expectations, as well as the criteria for Energy Star qualification.

PELLA

What’s happening in the window market?

Homeowners — whether building new homes or remodeling — are often choosing vinyl windows and doors. In fact, the market share for vinyl windows/doors grew to more than 67 percent of the window/door market for both new construction and remodeling, according to the Ducker 2010/2011 U.S. National Statistical Review and Forecast put out by the American Architectural Manufacturers Association and the Window and Door Manufacturers Association. Energy efficiency and ease of maintenance remain key drivers in the window market. Consumers are also looking for features that help reduce the amount of time they have to spend maintaining their home or their expense in heating or cooling it.

What window product do you offer?

The newest addition to our product line is Pella 350 Series vinyl windows and patio doors. Highly energy-efficient triple-pane vinyl replacement windows like the new Pella 350 Series windows offer the ease of maintenance, versatility and affordability of vinyl that today’s value and energy-conscious homeowners demand. Pella 350 Series products offer a premium look and feature our exclusive energy-saving system that makes them the most energy-efficient product line offered by Pella. These windows offer energy-efficient options that will meet or exceed Energy Star guidelines in all 50 states and Canada. Pella 350 Series products include SmoothSeam interior welded corners that are virtually invisible.

Where are window trends going? What’s next?

Consumers are looking to get the most for their money. They want energy-efficient products that are designed, built and tested to provide years of performance. Pella window styles and options can fit nearly every style and budget. We offer wood, vinyl or fiberglass products and virtually unlimited exterior colors, sizes, shapes and grille patterns within those options. With people spending more time indoors and staying in their homes longer, they’re seeking ways to make their home more comfortable. For example, they’re adding more or larger windows as they remodel or update their home, to add natural light, without sacrificing energy efficiency.

PLY GEM

What’s happening in the window market?

We’re seeing lots of interest in exterior color options, especially darker colors that can coordinate well with the darker colors of siding and stone that have been popular recently. This also includes trim and finish options, grille-between-the-glass options, performance options and multiple product levels. With all of these options available, as a part of something we call The Designed Exterior by Ply Gem, we are encouraging remodeling customers to think of windows as a unique architectural statement that enhances the overall look of the exterior.

What window products do you offer?

We have several products launching at the 2012 International Builders’ Show, including the Ply Gem Windows Mira Premium Series Bi-Parting aluminum clad doors and Ply Gem Windows Pro Classic Series with flat casing option. This is a new four-panel option that expands the product line of our superior performing new construction series. It’s an ideal product for architectural and custom home designs. We introduced this option to help builders offer a functional aesthetic for homeowners by creating the look of a glass wall and opening the access between indoor and outdoor space. The new door style is designed with durable .080 extruded aluminum cladding and a clear wood or pre-finished white interior.

Where are window trends going? What’s next?

Homeowners are still interested in energy-saving features and look to manufacturers and dealers to provide realistic performance at realistic prices. As a result, we have added multiple new glass packages incorporating the latest improvements in glass-coating technology, and have also expanded the availability of triple-pane options. For 2012, new architectural designs are being added to The Designed Exterior by Ply Gem new construction tools to help builders visualize even more possibilities in exterior design. The Designed Exterior by Ply Gem is also expanding to the remodeling space in 2012, with tools specifically designed to show builders and homeowners how prevalent Americana styles such as split-level and single-story can be transformed with exteriors that have architectural character.

PROVIA

What’s happening in the window market?

Consumers today are more concerned than ever about energy efficiency, lasting low-maintenance and design features that reflect their personal style. We’ve become a nation of savers, and that’s a step in the right direction. Window manufacturers must rise to the challenge of delivering product innovations that bring the latest energy efficiency technologies into the home. At the same time, lasting good looks and the ability to customize are key. Consumers in the new construction market want value, with no compromises. ProVia offers many lines of windows that deliver on the promise of elegance and energy efficiency, all in one.

What window products do you offer?

ProVia’s newest line is the Aeris Collection, which provides many examples of how the value described above is delivered. Following are some of the highlights: All Aeris windows meet Energy Star requirements for all climate zones. Insulated glass options using ProVia’s ComforTech Warm Edge Glazing System are available in double- or triple-glazed units, providing R-values from 4 to 9. Super Spacer is a no-metal, reverse dual seal technology that provides thermal efficiency through no presence of conductive metals, utilizes a mylar 10-layer vapor barrier to keep out moisture, stands up to natural bending and bowing and provides sound dampening to reduce outside noise.

Where are window trends going? What’s next?

While there is much focus on the performance aspect of windows, we should never lose sight of the fact that windows are the home’s greatest design accessory. With unique, stylish window options, builders can deliver the emotional thrill that consumers want to feel with their homes. To succeed in new construction, architects, designers and builders must make sure they stand out from the competition with wow-factor accents such as ProVia’s Architectural Shapes. ProVia makes it easy to add dramatic window accents, with our custom sizes available to the nearest 1/8” increment.

ADDITIONAL RESOURCES

Crown
crownwindow.com

Earthwise
earthwisewindows.com

Loewen
loewen.com

Simonton
simonton.com

Weather Shield
weathershield.com

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