Networking = Partnerships
Andrew Shore, CGP, CAPS, president of Sea Pointe Construction, Irvine, Calif., has entered into two successful and yet very different partnerships that were the result of networking. The design-build company, which has been around for 26 years, specializes in kitchens, bathrooms, room additions and whole-house remodels. About three years ago, Shore began looking for ways to increase business through new marketing channels, which led to a partnership with Costco.
Shore explains: “One of the lines of cabinets we carry is MasterBrand Cabinets. We started talking to our cabinet sales reps about alliances or partnerships, and MasterBrand happens to be a company that is partnered with Costco throughout the whole country. Our reps put us in touch with the division of MasterBrand that services the large and national clients, and Costco was one of those.”