Peer Profile

Jeff King, CGBP

President of Jeff King & Co., San Francisco


Year Business Was Founded: 1999

Number of Team Members: 13

Industry involvement: Remodelers Advantage Inc., National Association of the Remodeling Industry, U.S. Green Building Council, American Institute of Architects, Guild Quality and Build It Green through which I am a Certified Green Building Professional.


What would be your ideal project to complete?

A passive or net-zero home, beautifully designed and laid out with challenging details and an architect and client who value having fun in the process and who have a great sense of humor. Life is too short for it not to be fun!


What is the best advice you’ve received in your career?

To join Remodelers Advantage.


When and why did you join Remodelers Advantage?

I had connected with Judith Miller with Remodelers Advantage after reading a chapter she wrote in the book, Managing the Small Construction Company. She agreed to work with me but encouraged me to join Remodelers Advantage. At that time in my career, the price tag seemed steep, but I took the leap of faith and it was the best decision I ever made. I’ve been a member since 2004.


What has been the most important lesson you’ve taken away from your peers at Remodelers Advantage?

It would be very hard for me to narrow it down to just one lesson. Empower your employees, know your numbers, put the right people in the right jobs. There are so many nuggets that have accumulated over the years. Being in a peer review group has helped me grow as an owner and a leader every year, a little at a time.


If you could change one thing about the remodeling industry, what would it be?

The misconception held by architects and homeowners that they can get an apples-to-apples comparison of contractors by simply comparing the estimates they produce. Contractors can never be apples-to-apples since we are people delivering a service that ultimately results in an experience and a product that is far more than a sum of numbers.


What does your gut tell you about our current economic situation and when it will improve?

In our marketplace things seem to be improving though things are still very competitive. Last year was our best year for gross volume and net profit; I am just hoping we can stay the course with some modest growth.


As you were growing up, what did you want to be?

A lawyer. My dad was a lawyer, as was his dad and his dad and so on. When I got to college and started taking art and art history classes the idea of being a lawyer quickly faded from view.


What is your most treasured possession?

This is a tough one; I don’t really covet possessions. I guess I would say my home and the family in it.


What motivates you every day?

I am definitely motivated by success and, of course, the mortgage for my most treasured possession.


If a movie was made about your life, who would be cast as you?

I once pretended to be William Hurt, so maybe he could pretend to be me.