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Remodeler Spotlight: Robert Quigley

For the final installment of's spotlight on remodelers, Robert Quigley, President of Brillo Home Improvements, Inc. of Milwaukee, WI, shares his thoughts about remodeling and being a remodeler in honor of National Remodeling Month.

ForResidentialPros: What drives you to remain in the remodeling business?
Robert Quigley: I started Brillo Roofing in 1977. It was a dream of mine then and now, 35 years later, I am still in the business with two of my good friends. How many people can say they are living their dream? It feels good to make people happy. Oftentimes, we are able to take a bad living environment and turn it into a good thing. We offer a diverse set of services so by not concentrating on a specific type of replacement, such as windows or doors, we can pretty much do everything for a homeowner. As a full service firm, we can do it all. It’s an awesome feeling when I hear that a client was impressed with our crew or that they actually enjoyed their remodeling project. That’s what it’s about for me.

FRP: What’s the toughest challenge to your business and how do you overcome it?
RQ: The toughest challenge is staying within our high expectations. We pride ourselves on quality craftsmanship. A lot of companies say that, but when an issue or concern is brought to our attention; we are on it from the first second. We do whatever it takes to make it right. It’s the core of what we do…we take a dysfunctional space and make it right. This also helps drive us…the challenge to make a space exactly right for a homeowner. At the same token, we have no problem telling a potential client that we might not be the right fit for them or vice versa. Why get ourselves into a situation we aren’t feeling 100% about?

FRP: Why is the work that you and other remodelers do so important to the country?
RQ: Remodeling sales have surpassed new home construction sales nationally. We are a huge part of the backbone of the US economy and by providing self-made labor, we are providing a Made in the USA service and we are always looking to implement the use of Made in the USA products, tools, vehicles, etc. We help people stay in their homes while supporting other US companies.