If this homeowner chooses to sell, the market is starting to recognize the intrinsic value of a green home. Ongoing market analysis by the National Association of Realtors is showing green-certified homes are trending for quicker sales and higher resale values than similar homes that are not green-rated. (Visit GreenTheMLS.org/step-6-track-publish-market-trends.cfm.) As appraisers begin recognizing what the market is already experiencing, the pedal will really hit the metal. Are you positioning your company to offer the high-value return a green home will command, or will you still be whining you can’t sell green?
Michael Klement is principal of Architectural Resource LLC, Ann Arbor, Mich.