The Internet: You Can’t Beat It, so Join It

Unfortunately, the first time someone tried to provide me with guidance about the Internet, my response was “Yeah, I know,” but I was thinking “What’s the big deal? We just paid a company to build a website. I’m a home-improvement contractor, not an online retail company.” If you are stubborn like I was, you can flip the page and do nothing about your Internet presence. However, awareness is the first step to becoming better at anything. We can’t control what anyone writes, but now that you’re aware you can reframe the picture of your business on the Internet and use it to your company’s advantage.

Eric Martinson is the founder and chief executive officer of Pacific Coast Home Solutions, Anaheim, Calif.