On the Siding

The technology built into today’s siding solutions allows for that balance between the classic and the modern.


As the construction industry continues to find its footing in a slow economic recovery, the siding industry is confident information and education will continue to drive its business upward. “I think our challenge is to educate product specifiers in a data-driven manner and make it interesting,” Huntley says. “It’s not just making claims, but talking about what’s behind those claims.”

Allen Barry writes about remodeling and construction from Chicago.