When Leads Come In

by Todd Bairstow
Created:

Properly handling leads when they come in the door is more important than ever before.


This is why strong lead management and scheduling systems are so important. Keeping appointments on a white board or in a free online calendar system can work for smaller organizations, but as you grow these systems fall short in a critical way — they don’t maximize the number of sales appointments you’ll make.

For one thing, loose appointment keeping leads to lost sales opportunities. In addition, rescheduled meetings become difficult to manage, and callbacks and confirmation calls slip through the cracks. No-shows increase. Confusion mounts.

Remodelers must embrace a professional lead management and scheduling system, such as the solution that MarketSharp provides for remodelers. Many other such systems are available, and they all offer a number of key advantages.

First, they provide a central system that everyone in the organization can understand. These systems simplify the process of handling reschedules, making confirmation calls and sending reminder emails to homeowners.

Take the confusion out of the process, and automate your operation with one of these systems. The immediate improvements will be subtle, but when you review your numbers, you’ll find your company is sitting more appointments and closing more business.

Make Lead Handling a Priority

Too many home improvement companies get so caught up in selling deals and installing product that they miss the big picture of how they handle their lead flow. And that’s an oversight that costs them in growth and profits. Lead handling must be your priority — not just for you, but for everyone in your company. When that phone rings or that email arrives, you can ring up big dollars through great lead handling.

Todd Bairstow is a founder and partner at Keyword Connects. He is a writer and speaker in the area of online marketing for home improvement and writes a popular lead generation blog. Keyword Connects runs hundreds of risk-free, online lead generation campaigns for home improvement companies that produce exclusive, branded sales leads.

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