The new status symbol consumers will be flaunting in 2014 may surprise you. It’s not a designer label or a well-known brand. Instead, it’s likely to be guilt-free consumption, perhaps of a new and unfamiliar brand.
That’s according to Trendwatching.com, an independent research firm with hundreds of trend spotters in 90 countries around the world. Of their top 2014 trends, here are four that seem particularly relevant to our industry, with suggestions on how to incorporate them into your business. They are: