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Diesel pickups thunder toward the future

There are many reasons to consider a diesel engine, including fuel economy. Diesel engines typically deliver 25 to 30 percent better fuel economy, but you also need to factor in the cost differential between gasoline and diesel. In the heavy-duty segment, diesel take rates are high because of capability and fuel economy benefits.

Ram Truck recently introduced a diesel option in the 1500 that promises to deliver improved fuel economy, an important feature in the half-ton segment. “It’s interesting to see the shift,” says Mike Cairns, head of Ram Truck engineering. “With fuel economy in the light-duty segment as the driving force of change and new technology available, smaller diesel engines can deliver on both efficiency and capability.”

Brian Rathsburg, Super Duty marketing manager for Ford, cautions that the fuel economy advantage can be hard to quantify due to the many different pickup configurations available. “But if you are in the F-250 portion of the lineup and you have a diesel and are not towing heavy loads or driving at altitude, you can get north of 20 mpg. On a similarly equipped gasoline truck, it could be in the 15- to 17-mpg range. So it is not uncommon for these customers to see 3- to 5-mpg higher fuel economy with a diesel.”

The gap widens further when you’re towing a heavy load. “Diesel engines run more efficiently at high capacities,” says Rathsburg. “On similarly equipped vehicles towing the same amounts, you will get better fuel economy on the diesel engine than you would on the gasoline engine.”

However, the decision of gas or diesel is often based more on capability than fuel economy. That’s why you see a majority of heavy-duty pickups equipped with diesels.

Consider the Ford Super Duty pickups. “About 60 percent of our mix is diesel engines and the other 40 percent are gas engines,” notes Rathsburg. “For those 40 percent who buy a gas truck, they want the utility of a heavy-duty truck, but they may not need the extreme amount of capability that the diesel gives them. As a result, they can’t justify the $8,000 to $9,000 price premium. They may need to haul 3,000 or 4,000 lbs. of equipment in the pickup box and not have a lot of need for towing. Those are the types of usage profiles where we see gas buyers.”

“Ram Heavy Duty trucks have nearly an 80 percent take rate on the Cummins diesel, where the No. 1 ‘why buy’ is capability,” says Cairns. “Our new 6.4-liter HEMI gas engine closes the capability gap and gives customers who may not require a huge GCWR another option.”

The power characteristics between gas and diesel are quite different. Gasoline engines run at higher rpm and typically produce more horsepower, while diesel engines turn at lower engine speeds and produce more torque.

“When you go from gas to diesel in an HD (heavy-duty pickup), you usually double your torque,” says Tom Wilkinson, Chevrolet Communications. For instance, the Chevrolet Silverado and GMC Sierra 2500 use the Duramax 6.6-liter diesel engine that pumps out 397 hp at 3,000 rpm and 765 lbs.-ft. at 1,600 rpm. This compares to the 6.0-liter Vortec V8 that is rated at 360 hp at 5,400 rpm and 380 lbs.-ft. of torque at 4,200 rpm.

Such results are similar across the product offerings of all heavy-duty pickup brands.

Time to tow

Towing capacity is a complex topic because there are a lot more variables than simply the engine. There is the axle ratio, GVW, wheel configuration, hitch configuration, etc. This is why manufacturers publish towing tables.

That said, the diesel engine does add towing capability across the range. “If you look at the range of trailering, the lowest trailer rating is 12,500 lbs. for an F-250 gas regular cab. That can go up to a maximum of 16,800 lbs. on a diesel with fifth-wheel capability. That is the full range of F-250 towing from low-end gas to high-end diesel,” says Rathsburg.

How much more you can tow with a diesel-equipped pickup than a gasoline variant has a lot to do with the axle ratio. “The increase in towing from gas to diesel depends on the rear axle ratio,” says Wilkinson. “At the upper end, the diesel makes much more difference.”

“Payload is a function of the GVW of the truck, or the maximum rating of what the truck can hold minus the weight of the truck,” Rathsburg comments. “You can actually haul more with a gas truck than a diesel because the diesel weighs more. That affects your GVW. The payload of a similarly equipped F-250 for a diesel is 3,000 lbs. and that goes up to a maximum of 4,200 lbs. for a gas truck. You really see the capability benefit for a diesel truck in the trailer towing. Because the diesel truck weighs more, the payload is actually higher on a gas truck.”

Return on investment

The upfront investment in a diesel engine is higher. “The Duramax turbo diesel is $7,195, plus another $1,200 for the Allison transmission,” says Wilkinson.

Other manufacturers note a similar price premium for heavy-duty pickups, ranging from $8,000 to $8,500. The return on this investment needs to be identified up front.

“ROI would vary by customer,” says Wilkinson. “Fleets and other cost-conscious customers seem to lean toward the gas engine because it is so much less expensive to purchase. But customers buying uplevel trucks tend to favor the diesel, especially if they are doing a lot of towing. As with any premium engine, performance may be as much a factor as ROI. If you want or need torque, nothing beats a diesel.”

Rathsburg agrees, adding, “The payback period on a gas versus diesel is difficult to quantify. But on average, if you are driving 20,000 miles a year and you are getting 3 to 5 mpg better fuel economy with a diesel, that will pay back in three to five years. There are so many variables that it is hard to really specify it. But the general rule of thumb is the more you drive and the higher the fuel economy advantage that you see for the diesel versus the gas, your payback period is going to get smaller.”

The increased capability of the diesel also plays into this equation. “We can tow almost 25,000 lbs. of weight [with the Super Duty]. With a gas truck, you are less than half of that,” Rathsburg points out.

“There is a wide range of consumer opinion,” says Nick Cappa, Ram Truck. “Not everyone likes to tow close to max capacity. Many enjoy putting the truck in high gear, setting the cruise control and hitting any grade without downshifting. The ROI isn’t always based on initial cost. It also includes comfort. Towing with a bigger diesel provides confidence and comfort with fuel economy. The take rate for our 6.7-liter Cummins engine is around 80%, which says a lot about the importance of capability.”

He adds, “Although this makes a Total Cost of Ownership calculation difficult for personal use, a financial view can be done for business use. There are varying duty cycles and some include a load weight per route calculation, of which a diesel will yield a better result. Fuel economy of a diesel under load is the greatest operational benefit when compared to a gas engine under the same load.”

You also need to factor the resale value into the total cost of ownership. “We generally see about a 10 percent improvement over a gasoline engine in terms of higher resale value,” says Cappa.

According to Rathsburg, “We would expect the diesel engine to have a higher resale value because it is a more capable vehicle. It is designed to tow and haul more. We would expect to see five to 10 percent higher residuals for a diesel Super Duty versus a gasoline Super Duty. That is assuming all of the other specs are the same.”

Maintenance on diesel engines also tends to be lower. Fewer oil changes are required and, when equipped with an exhaust brake, brake pad and rotor life is greater. Of course, that doesn’t mean diesel engines are without their unique maintenance requirements. For example, they have water/fuel separators that periodically need to be drained.

The case for light-duty diesels

The performance gap between diesel engines and their gasoline counterparts does narrow as engine size decreases. “In general, the bigger the diesel, the bigger the torque versus horsepower gap,” says Cappa. “It’s mostly due to how we design and calibrate the engines for their intended purpose.

“New technology allows all diesels to rev higher and compete with gas engines in 0- to 60-mph acceleration, but smaller diesels benefit more from that because of their application in smaller vehicles,” says Cappa. “Higher revs help contribute to higher horsepower numbers and larger trucks don’t benefit the same way as smaller vehicles.”

Ram Truck became the first to roll out a light-duty diesel for the 2014 Ram 1500. The 240 hp and 420 lbs.-ft. of torque will translate into 9,200 lbs. of towing capacity, while delivering better than 25 mpg on the highway. “Combined with the low acquisition price of $2,850 over a HEMI, we will be able to pay back the customer’s investment in less than four years with this engine and it will have a lot of useful life after that,” says Dave Sowers, head of Ram Truck light duty and heavy duty marketing.

“When comparing our new 3.0-liter EcoDiesel in the Ram 1500 to our 5.7-liter HEMI V8, the comparison is much more interesting,” says Cappa. “The smaller diesel has higher torque but lower horsepower. The acceleration is amazing for the size of the diesel engine. The 420 lbs.-ft. of torque and its delivery allow the smaller EcoDiesel to play in the V8 gas arena with increased fuel economy.”

Nissan has also announced it will offer a 5.0-liter Cummins V8 diesel as an option in its Titan. This engine is published to make roughly 300 hp and 500 lbs.-ft. of torque. The current 2013 Nissan Titan is available with a 5.6-liter V8 gasoline engine that pumps out 317 hp and 385 lbs.-ft. of torque.

The all-new Cummins ISV5.0 will be available to other auto makers, as well, and was designed to fit in practically any truck engineered to accommodate a V8 or V10 engine. Several versions will be offered ranging from 200 to 275 hp with a maximum of 560 lbs.-ft. of torque.

“We have done our homework on the next-generation Titan. Truck owners told us there is a demand for the performance and torque of a diesel in a capable truck that doesn’t require the jump up to a heavy-duty commercial pickup,” says Fred Diaz, divisional vice president, Sales and Marketing, Service and Parts, Nissan North America.

Other manufacturers are keeping a close eye on the emerging light-duty diesel market. “The market will tell us if there is room for the diesel in the light-duty segment,” says Rathsburg. “It really becomes a value play... Is the payback period for the premium they would have to pay for that light-duty diesel worth it in terms of the fuel economy? That remains to be seen. We will certainly keep an eye on it. The value will be dictated by the fuel economy, because anybody who really needs the capability is going to step up to a heavy-duty pickup.”

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