Market to the new home buyer

Are you marketing your services to Gen Y and Gen X? If not, you might want to start. In a recent webinar held by the National Association of Home Builders, the presenter Mollie Carmichael, principal of John Burns Real Estate Consulting in Irvine, Calif., said Gen Y and Gen X will drive the home market recovery. I agree with Carmichael. My husband and I bought our first home last February. The reason we moved to buy our home was the tax credit. How could we pass that up? We weren't in ideal circumstances - just moved back to Wisconsin from Chicago and only my husband was working. But we made it work because we've wanted our own home for so long - and we had to take advantage of the $8,000 tax credit. A year before we bought our home, a friend of mine bought his first home. And recently, a friend of mine decided to take the plunge and buy a condo in Milwaukee. This friend has wavered back and forth about buying but finally decided it's time. All of us are either Gen Y or Gen X. So it's positive news that people are buying homes. But take it a step further. Do you know how to market to this group? Gen Y and Gen X are drastically different in the way we think and operate. We are on social media and the web - we are web savvy and we want you to have resources online for us. When I want to try a new restaurant, I first go to the web and search about them. I make an educated decision before I go to the restaurant to make sure it's a right fit. And I bet your potential clients do the same when researching builders or designers. Are you on LinkedIn, Twitter, Facebook, YouTube, website, etc.? How often do you Google your name, employee names and company name? Do it now. And what are the results? Remember these are the results your potential clients are going to see when they search your name. Tell us how you market to Gen Y and Gen X. Leave a comment or send me an e-mail.

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