Promoting certifications and designations

Industry certifications and designations help trade professionals differentiate themselves from their competition. Whether it's getting LEED approval for a project to verify it is what you say it is, or becoming a Certified Green Professional, you volunteer to go through the appropriate channels to have these added to your name and company.

Having these certifications and designations isn't enough. The potential client might not know you have them, or they may not understand what they mean. How do you promote your certifications and designations?