They Don’t Know What You Know

By all means, show some pictures of the work you do, but please tell visitors what they’re looking at. Before pictures are good, but some words would help, too. And don’t run all the pictures together so your visitors can’t tell whether it’s one project or many.

All in all, tell people what they don’t know. Tell them what they need to know. And, remember, they don’t know what you know.