We were first recognized as a Qualified Remodeler Top 500 remodeler in 2009 and have made the list in each of the last three years. This has been an amazing tool for our company because it provides much needed third-party recognition to potential clients. Being on the list has become a focal point of our company story and is used in the majority of our marketing campaigns as well. It has opened up many avenues for our organization, not only for customers but also our exposure to the industry’s top manufacturers.
Elite Remodeling Group came from humble beginnings, founded in 1993 and never exceeding much more than 1 million dollars in annual revenue. In 2007, my partner Sam Patel and I took over majority control and in our first year more than quadrupled our annual revenue. Being selected for Qualified Remodeler’s Top 500 only two years later was a huge surprise. Since then, we have made it a point to not only stay on the list but also move up the ranks.
Having the marketing support of the Top 500 has been a real difference maker in all areas including an increase in our lead generation and sales performance. When new opportunities for marketing campaigns arise, we always make sure to incorporate the Top 500 list because we find the response to be overwhelmingly positive.
In moving forward, we are opening new locations in other states and expanding our product selection so we may continue to grow. In 2012, we opened our first two satellite offices in Rockford, Ill., and Milwaukee, Wis., for which some credit has to be given to being on the list. Our marketing and sales staff always have either the magazine or handout with them wherever they are, and the new iPad app has been a huge hit with clients.
In an Internet age where people are free to post information on the web, be it true or fabrication, it is nice to have some support from an outside source. The program that Qualified Remodeler has put together for the companies on the list is very comprehensive, and if you’re on the list, you should utilize it. It’s amazing to see how impressed our clients and potential clients are with the Top 500 ranking. We hope to be on the list for many years to come, always looking to move up, of course.
Editor's Note: There's still time to apply to be on the 2012 Top 500 list. Deadline is June 11. The online application can be accessed at: http://o.qualifiedremodeler.com/forms/top500/
About Micheal Macek
Michael Macek was born and raised in Chicago, Ill., and began working in the home-improvement industry in 2001 at the age of 21. He started as salesman, progressing to sales manager, general manager and owner. A design specialist, he likes to manage high-end projects. His hands-on management approach keeps him involved in all aspects of Elite Remodeling Group.