Maybe customers hypnotized by social media don’t expect you to show your work and be complete – but don’t bet on it. I’ll go out on a limb here and strongly suggest otherwise: Exceeding the expectations of prospective customers in your initial contact with them just might be your best business practice.
Put another way, before you think outside the box or muck about with paradigms, make sure to master the basic principles you presumably learned in elementary school: Write your name at the top of your paper; show your work; and be complete. You’ll be awesome.
Kenneth W. Betz is senior editor of Qualified Remodeler.